As the property market here in Ireland continues to bounce back from the depths of a 7 year depression, it’s no surprise to see the likes of existing developments such as Liffey Valley Shopping Centre, implementing its plans for expansion. Consumer confidence is growing fast with the best barometer, car sales, projected to be significantly higher in 2016 and it’s this sort of confidence that breaths life into the retail market. Phase 2 of the actual Liffey Valley Shopping Centre is to get underway with a planned €26 million expansion to the centre. Hines Ireland and its partners HSBC Alternative Investments Limited and Grosvenor Britain & Ireland said the investment would add 10,500 square metres to the busy retail centre.
As a separate part to this planned expansion, Tesco has its own plans to build what will be considered a Tesco Superstore and one of their largest stores in Ireland on the same site. 3D Design Bureau were part of the design team to help secure planning for this store and despite an initial refusal by SDCC, ABP granted planning back in 2013 Green Light for Tesco Superstore. Despite no news or firm decision as to when building work will commence, it is interesting to note that one of the proviso’s of the permission states the entire development is to be completed before any of the retail units are occupied.
Our Project Objective
As part of the planning application, an extensive set of verified view montages and architectural renderings were required to accompany the planning pack. 3D Design Bureau worked closely with representatives from the property team at Tesco along with the project architects throughout the project. These sort of close working relationships ensure no details, which are paramount on a project of this scale and importance, are overloooked. A total of 16No CGIs were produced consisting of a mix of planning photomontages and 3D renders, all of which give an accurate and true representation of how the proposed ‘Tesco Superstore’ will look when built.
The Work Involved
Because of the number of architectural photomontages and 3D renderings that were required on this project, the approach taken by 3DDB was to 3D model the entire proposed development. This allowed us to have full freedom over the views to take. The adjoining phase 2 development of the Liffey Valley shopping centre was also included as part of our remit. The reason for this was that a number of key views required the inclusion of this proposed expansion in order to show how the proposed new Tesco Superstore will tie in with the granted phase 2 development. From the select views shown here, it can be seen that it was a very large project that required a lot of detailed 3D modelling and 3D visualisation in order to best showcase the proposed Tesco scheme.
For the photomontages a full high resolution photographic survey was carried out from which the best shots were chosen. The worked up 3D model was then accurately matched into the chosen views giving a true representation of the scheme. Post production was carried out on all shots.
- The series of CGIs and verified view montages played a key role in securing planning.
- There was indecision as to how to orientate the atrium of the proposed building and whether it should be on the West or North elevation. 3DDB produced all of the 3D images showing both options which allowed a decision to be made by Tesco as to which design to go with. This was a huge time and money saver.
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