Architectural Visualisation is an umbrella term describing the process by which architectural and engineering 2D drawings are converted into digital 3D models and visualised into photorealistic 3D imaginary and 3D animations. At 3D Design Bureau our Architectural Visualization department specialise in this 3D service and this service offers a range of design planning and marketing 3D solutions. The 3D deliverables from our Architectural Visualisation department can be seen below. They are created through the skills and expertise of our talented 3D design team using the most up to date technology and processes.
What’s Involved in Architectural Visualisation?
Digital wireframe 3D modelling of the proposed design or concept. 3D Modelling is carried out in Revit and AutoCad from supplied 2D information. Different levels of detail can be modelled, from low to very high.
3D Scene Setup
Exporting and importing of the wireframe 3D model into our 3D rendering software. Complete 3D scene setup is carried out using 3ds Max and vRay Render Engine. This stage also includes population of the scene with 3D objects such as street furniture, vehicles, part landscaping, furniture furnishings etc.
3D Texturing & Lighting
This is the 3D visualisation stage and involves the photorealistic 3D texturing and lighting of the imported digital 3D model. Texturing and mapping of the 3D model is produced as per the palette of materials supplied. They represent real world finishes. Photorealistic lighting of the 3D scene is carried out to simulate real world environment (Day, Night, Artificial Interior Lighting).
Throughout the course of the project a series of still image drafts will be issued for comments and sign off. These include structural and material drafts. 3D Animations are also issued in draft format before any final rendering takes places.
High Resolution 3D rendering of the chosen views and/or 3D animation is carried out upon sign off of all draft imagery. Depending on the project this 3D rendering phase takes place on our in-house rendering farm or in the ‘Cloud’.
Post Rendering Composition
Post production composition work includes image grading and addition of extra scene assets such as landscaping, people etc. It also involves editing of rendered 3D animations. All composition work is carried out by our post production designers using various software programs including Photoshop and After Effects.
Want To Know More About Architectural Visualisation?
The terms listed below are commonly used when describing Architectural Visualisation. We have chosen the top ones that you may have heard or seen while discussing the service. Feel free to use any of them when speaking with us about your next Arch Viz project!
- 3D Visualisation / 3D Visualization
- Architectural Visualisation / Architectural Visualization
- 3D Architectural Visualisation
- Arch Viz
- 3D Rendering
- Architectural Rendering
- 3D Modelling
- 3D Architecture
High end photorealistic 3D Architectural Visualisation requires skilled and talented personnel along with the use of the most up to date digital 3D software. Here are some of the most commonly used software packages for 3D Architectural Visualisation. Your next project will be produced using the same:
- 3D Studio Max (3ds max)
- Cinema 4D
- VRay / Vray Renderer
- Mental Ray
- After Effects
How much and how long does it take to complete a project?
Because it’s the first question we get asked 90% of the time, it has to be our top FAQ. The simple answer is that every project is completely different and therefore costs vary depending on the type of project and requirements of the client. Costs are dictated by the amount of 3D Modelling and 3D visualisation required along with the level of detail that needs to be included in the 3D model. Other factors include the number of 3D images required and the type of Architectural Visualisation deliverable that is required. So projects can range from the low hundreds to thousands.
What exactly is architectural visualisation?
Architectural visualisation is an umbrella term used to describe the process of transforming 2D architectural drawings and designs into digital 3D renders and 3D animations. There are several different deliverables available from our architectural visualisation service depending on your projects requirement.
What architectural visualisation deliverables do you offer?
Our Architectural Visualisation department offer a wide range of 3D deliverables. Depending on the stage your project is at we can offer photorealistic architectural renderings, interior renderings, photomontages, visual impact assessments, shadow studies and architectural 3d animations. We are happy to advise on the 3D deliverable to best suit your requirements and budget.
What type of files do you need to work from?
We can work from a wide range of files but by far the most popular and efficient file types are AutoCad dwg or dxf files. We can also work off pdf files. Clients can also supply Sketchup files and files from other 3D software packages. For projects that have a 3D model already created we can take in most 3D formats into our 3rd Party 3D software package including Revit. Please contact us for further details.
What are the main stages of the Architectural Visualisation process?
There are 3 main stages to the Architectural Visualisation process. Step 1: 3D Modelling Step 2: 3D Visualisation (texturing, lighting, scene setup and rendering) Step 3: Post rendering composition.
What is the difference between a 3D Render and a Photo montage?
3D Renders are 3D images that contain only information that has been 3D modelled. Photomontages on the other hand are a combination of a 3D model and photographic data. A photomontage is the accurate and verifiable placement of a digital 3D model into a chosen photo or series of photos. Generally photomontages are used more for planning purposes whilst 3D Renders are used to support such photomontages. Both are also used for marketing purposes.
Do I need to supply photography for Photomontages?
No. We prefer to take our own survey of photos of the site to get a good impression of the site and proposed development. We can of course use photography supplied to us providing it contains technical information to allow for accurate camera matching within our 3D software. If supplying photography it should be supplied in RAW format.
Can I Supply my own 3D model for Architectural Visualisation?
YES. We take in many 3rd party 3D models. Whilst we prefer to do the 3D modelling in house, we have no problem taking in 3D models. All 3D models that we take in need to be evaluated to ensure they are fit for purpose. Note: Not all 3D models provided are compatible with our work processes. We also take in Revit files.
How can I get a Quote?
Very simple. Send us drawings of your project along with a scope of work. As mentioned here already, if you are not sure what you need, don’t worry, we will advise. We also like to receive reference photos of what materials should be applied to the building. For interior renderings we like to work with some guidance form the client such as mood boards and reference photos You can now upload your files online in our contact us page or any of the individual sections. Alternatively contact us for a chat to discuss what your requirements. Once we have all necessary information we will supply you with an official fee quote
Do you only work for architects?
No. We work with all members of the Architecture, Engineering and Construction Industry. Our clients include Architects, Engineers, Surveyors, Furniture Fixture & Equipment (FF&E) Suppliers, Building Component Manufacturers, Government Agencies and Facility Managers. Our range of services and deliverables allow us to work with anyone that requires 3D for their project.
Do you outsource any of your work?
No. We never outsource our work. We take pride in the quality of our work and the personal service we provide to all our clients. We have a dedicated full time 3D design team who are skilled and specialise in the various software applications used across our work process.