3D Product Design is the creation of still 3D renders or 3D Animations of a product design or its packaging. This 3D imagery and animation is produced from hand sketch designs or 2D drawing information. This service helps improve product design and packaging. It enhances communication and decision making, assist in securing funding and maximises marketing opportunities. 3D Product Design is a time and cost saving service for all product designers, manufacturers and graphic designers.
What’s Involved in 3D Product Design?
Digital wireframe 3D modelling of the proposed design or concept. 3D Modelling is carried out in Revit and AutoCad from supplied 2D information. Different levels of detail can be modelled, from low to very high.
3D Scene Setup
Exporting and importing of the wireframe 3D model into our 3D rendering software. Complete 3D scene setup is carried out using 3ds Max and vRay Render Engine.
3D Texturing & Lighting
This is the 3D visualisation stage and involves the photorealistic texturing and lighting of the imported digital 3D model. Texturing and mapping of the 3D model is produced as per the palette of materials supplied. They represent real world finishes. Photorealistic lighting of the 3D scene is carried out to simulate the real world environment. In the case of 3D product design we generally create a studio type environment.
Throughout the course of the project a series of still image drafts will be issued for comments and sign off. These include structural and material drafts. 3D Animations are also issued in draft format before any final rendering takes places.
High Resolution 3D rendering of the chosen views and/or 3D animation is carried out upon sign off of all draft imagery. Depending on the project this 3D rendering phase takes place on our in-house rendering farm or in the ‘Cloud’.
Post Rendering Composition
Post production work includes image grading. It also involves the editing of rendered 3D animations. All composition work is carried out by our post production designers using various software programs including Photoshop and After Effects.
Want To Know More?
The terms listed below are commonly used when describing 3D Product Design. We have chosen the top ones that you may have heard or seen while discussing this service. Feel free to use any of them when speaking with us about your next product rendering project! :
- Product Rendering
- Product Visualisation
- 3D Product Design
- 3D Product Modelling
- 3D Product Visualisation
- Product 3D Design
3D Product Design requires skilled and talented personnel along with the use of the most up to date digital 3D software and hardware. Here are some of the most common software packages used in 3D Product Design. Your next project will be produced using the same.
- 3D Studio Max (3ds max)
- Cinema 4D
- VRay / Vray Renderer
- Mental Ray
- After Effects
- Other Adobe Products
What exactly is 3D product design?
Our 3D Product Design service is the creation of still 3D renders or 3D Animations of a product design or products package design.
How much and how long does it take to complete a project?
Because it’s the first question we get asked 90% of the time, it has to be one of our top FAQ. The simple answer is that every project is completely different and therefore costs vary depending on the type of project and its requirements. Costs are dictated by the amount of 3D Modelling and 3D visualisation required along with the level of detail that needs to be included in the product 3D model. Projects can range from the low hundreds to thousands.
Are you product designers?
No, we are not product designers. Our 3D product design service helps refine and enhance existing designs that are issued to us to be visualised. We are the ‘tool’ to help bring your design to life.
What type of files do you need to work from?
We can work from a wide range of files but by far the most popular and efficient file types are AutoCad dwg or dxf files. We can also work off pdf files. Clients can also supply sketch drawings and concepts. We can also work off existing 3D models. Please contact us for further details.
What are the main stages of the 3D product design process?
There are 3 main stages to the 3D product design process. Step 1: 3D Modelling Step 2: 3D Visualisation (texturing, lighting, scene setup, animation and rendering) Step 3: Post Production.
Can you help design our product?
Whilst we are not product designers, our 3D product services will help you achieve the perfect product design. Providing you supply some information to work from, we can create 3D imagery and/or animation of that product. This will help you make decisions on the design and allow you to modify it.
Can I supply my own 3D model to be visualised?
YES. We take in many 3rd party 3D models. Whilst we prefer to do the 3D modeling in house, we have no problem taking in 3D models. Models that are supplied to us need to be evaluated to ensure they are fit for purpose. Note: Not all 3D models provided are compatible with our work processes and may require remodeling.
How can I get a quote?
Simply send us drawings or sketches of your project along with a scope of work. If you are not sure what you need don’t worry we will advise. We also like to receive reference photos of the materials to be applied to the product. You can now upload your files online in our contact us page. Alternatively contact us for a chat to discuss your requirements. Once we have all necessary information we will put an official fee quote together.